The real workforce of Facebook is all the people who are creating Facebook content. That’s closer to 800 million people (roughly their user base) than to 3,000 people (roughly their number of employees). There’s nothing new about medica companies getting people to produce content for free (that’s what the letters to the editor page or comments section is) but Facebook has built the most amazing vehicle for the appropriation of surplus value that the world has ever known. Ergo its stunning profits and amazing ratio of market capitalization to formal employees.
Facebook Has The World’s Largest Workforce
I’ve been working on the model that the difference between internet media companies and social networking is content creation. If you create content for your users (like Slate) you’re in publishing. If your users create and share content, you’re a social network. And Usenet was the first large scale social network.